Services:
a fresh vision of customer relations

Capitalizing on its expertise in retailing and services, the Group has made customer relations a top priority.

What types of relationships do brands have with their customers? How do you create special relations with a customer? LaSer draws on 40 years of experience in retailing and services to address the strategically important challenge of building valuable relations between a company and its customers. LaSer’s comprehensive approach combines credit card and financial services technologies with loyalty and customer relationship skills. LaSer assists Group brands in deepening ties with customers via every contact channel, from sales outlets to call centres, plus carefully crafted loyalty programmes and mining of customer portfolio data. This array of capabilities gives consumers access to a world of special advantages at each stage in the customer experience—before, during and after a purchase. Customization is taken to exciting new levels, with the goal of tailoring products and services to each consumer’s lifestyle, purchasing behaviour, brand relationship and technology environment. This approach keeps Groupe brands perfectly in phase with consumer expectations, transforming the brands into partners who share special moments in the lives of their customers.

At Galeries Lafayette, the Lafayette Mariage and Lafayette Naissance boutiques help make some of the happiest moments of customers’ lives even more special. The personal shopping service is an ideal way to offer custom-tailored guidance from fashion experts.

As a leader in solutions for better living, BHV proposes a selection of services designed to make life easier, including home installation work and personalized services. With an emphasis on direct service, Group brands offer customers the added benefits of everyday convenience.

Monoprix does everything imaginable to save customers time. Stores have photo booths, copiers, used battery collection points and even kiosks to purchase train tickets. They also have convenient extended opening hours and home delivery. Introduced in 2006, the Allo Monop’ call centre can put Paris area customers in contact with specialized providers of personal and financial services, offered at preferential rates.